Suffolk in the Hub

Marketing & Creative Direction


Brand identity refresh, content creation, and creative direction for Suffolk University’s student-run marketing agency.

Concept and design of a new logo and visual identity for Suffolk in the Hub, paired with a marketing strategy to elevate the agency’s presence and creative consistency.

Year:
2024-Present

Client:
Suffolk in the Hub

Role:
Marketing Coordinator → Creative Director

Development of the new
Suffolk in the Hub Logo

STEP 1:

Explored type placement and logo variations for Suffolk in the Hub, ensuring alignment with Suffolk University’s brand guidelines. Helvetica was selected as the primary typeface for consistency and clarity.

Page of handwritten notes and sketches about the concept 'Suffolk in the HUB.' Contains multiple handwritten versions of the phrase, some with cross-outs and edits. Includes drawings of a rectangular box and a cube, with labels and annotations, such as 'an object' and 'Suffolk in the HUB.'

Tools: Paper and pen (initial sketches)

STEP 2:

Developed a visual element inspired by the Boston skyline. I photographed Suffolk landmarks and surrounding architecture, transforming them into custom outlines to capture the university’s unique presence in the city.

Diagram showing various building images connected for comparison, including Suffolk Buildings and Suffolk Dormitories in New York, with labels, and a mention of Boston Buildings near Suffolk.

Tools: Adobe Illustrator

STEP 3:

Created the final Suffolk in the Hub logo by combining the outlined buildings into a balanced skyline composition. The result reflects both Suffolk’s academic identity and its connection to Boston’s architectural landscape.

A visual guide showing the evolution of the Suffolk in the Hub logo, including initial explorations with different colors and structures, refinements focusing on structure and proportion, and final logo options with clean lines in color and monochrome.

Tools: Adobe Illustrator

September 2025 - Present

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September 2025 - Present |

As Creative Director (September 2025 – Present), I led the development of Suffolk in the Hub’s new Marketing Pillar, designed to highlight our agency’s culture, clients, and creativity. The structure focuses on three weekly themes — Client Spotlight, Team Spotlight, and a Trending Reel — each crafted to build brand presence and community engagement.

This system is still evolving, but the Meet the Client series is complete and represents our first fully realized step toward a unified brand identity. Alongside this, I created visual templates to maintain consistency across campaigns and storytelling formats.

Creative Direction at Suffolk in the Hub

Cover page of a publication featuring 'Client Spotlight' with Honorable Amy Nechtem, a creative collaboration powered by Suffolk in the Hub. The page has a blue background with light abstract shapes and includes a logo in the top left corner and page number 'Page 01' in the top right corner.
Infographic titled "What We Did" with a list of services: brand development & visual identity, custom logo design, LinkedIn profile refresh, and professional website creation. The design features a dark blue background, light blue text boxes, and a cityscape outlines at the bottom.
A woman in a pink leather jacket standing with her arms crossed against a colorful background that says 'QUESTION' repeatedly, with a quote from Hon. Amy Nechtem, Chief Justice of the Massachusetts Juvenile Court about Suffolk in the Hub's creativity, professionalism, and dedication.
A digital poster introducing Honorable Amy Nechtem, a speaker, consultant, and catalyst for change based in Boston. The poster features a women with blonde hair, wearing glasses, a white shirt, and a black blazer. It highlights her mission to help children and organizations implement safety and well-being actions, and her work on juvenile justice.


Software Used: Canva

September 2024 - September 2025

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September 2024 - September 2025 |

Marketing Pillars at Suffolk in the Hub

As Marketing Coordinator from September 2024 to September 2025, I helped develop and maintain our agency’s year-long content structure — “The Marketing Pillars.” Each day carried its own purpose: Motivational Monday, Tactical Tuesday, Team Takeover Wednesday, Trending Reels Thursday, and Places Around Suffolk Friday.

These posts represent our approach to authentic, student-driven content — combining storytelling, consistency, and creativity to strengthen the Suffolk in the Hub brand.

Social Media Growth & Engagement

Created consistent, visually engaging posts aligned with the agency’s marketing pillars, resulting in a 25% increase in Instagram followers and a 150% boost in engagement across campaigns.

Software Used & Platforms:

Canva (design), CapCut (video editing), Instagram Reels (publishing & engagement)

Promotional poster for a team member takeover event featuring Alina Gnuseareva, a young woman with blonde hair wearing a black leather jacket, standing with arms crossed against a blue background with dark blue design elements and text.

Team Takeover Wednesday
featuring agency members


Trending Reels Thursday
fun, student-focused content

Quote on a blue background that says, 'Where others see challenges, Suffolk students see opportunities.' Logo of Suffolk in the HUB at the bottom.

Motivational Monday
inspiring start-of-week quotes